Every Business In The World Offers 1 Product -- SERVICE
By Victor H. Schlosser
The type of business you own, the location of your business or
the size of your business, does NOT change the fact that you are
offering the same product that every other business in the world
is offering. Service! This one product determines whether your
business will be successful or if it will fail. The businesses
that provide the service that their customers are looking for
will be successful. No way around it. And the businesses that
don't provide the wanted or needed service stand NO change of
ever making it.
Let me give you some examples of services that various
businesses offer;
Banks - Holding your money and paying you interest, providing
you with a checking account and credit cards, ATMs to make your
money more accessible.
Burger King - Giving you a fresh, hot, flame broiled burger
prepared "your way" to satisfy your hunger.
Book Store - Offering you all the newest titles, the best
sellers, a wide variety of topics, magazines and related items.
If you went in to any of these businesses and they didn't have
the above mentioned products would you stay? Of course not.
Because they didn't provide the basic service that you expect to
receive from their business.
Every business has a service that they offer... your key to
making money with your business is to find out what your
particular service is and provide it to your customers in the
best way you possibly can. Market your service, not your
product. If you sell insurance, do you sell health insurance?
No. You sell a solution to getting health care when necessary
and having the bills taken care of. If you have a hardware
store, do you sell shovels and plumbing supplies? No. You
provide the customers with the products and the knowledge to
improve their homes and their yards so that they can have a more
enjoyable and more comfortable lifestyle.
Find the need that your clients have and fill it. Provide that
service to them and for them. They will appreciate you for it
and will show that gratitude by coming back and doing business
with you over and over again.
Copyright 1997 All rights reserved. Victor H. Schlosser
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